for companies and founding teams

Fractional Leadership

fractional head of design

Senior design leadership,
without the full-time hire.

I embed with your team one to three days a week and act as your Head of Design - building the systems, culture, and capability that make quality consistent. This isn't advisory. I do the work alongside your team.
the problem

You have a design team. You might even have a design lead. But there's no one in the room who has built a design function before... and it shows. Decisions get made without design. Quality varies. The team is capable but rudderless.

What fractional leadership means in practice

I've built a design function from scratch inside a regulated fintech - from zero designers, no processes, and an already-in-progress product, to a full UX team, a design system, and 280,000 users. I know what the role of Head of Design actually requires because I've done it under real pressure, not theory.

As your fractional Head of Design I work with you on the things that matter most: making design decisions at the right level, building the processes that make good work repeatable, mentoring your team, and ensuring design has genuine influence across the organisation.

The goal isn't dependency on me. It's a team that functions well when I'm not in the room.

What I work on with you
  • Design strategy and how it connects to product and business goals
  • Establishing ways of working — rituals, reviews, decision frameworks
  • Design system foundations and governance
  • Mentoring your designers and developing their leadership capability
  • Stakeholder communication — helping design earn its seat at the table
  • Hiring — defining roles, reviewing candidates, onboarding
  • Cross-functional relationships with product and engineering
who this is for
how it works
Discovery and scoping (week one)
We start with a structured conversation about your team, your product, and what's not working. I won't propose a scope until I understand the real situation - not the polished version of it.
First 30 days: orientation and quick wins
I spend the first month understanding how the team actually works, building trust with your designers, and identifying the two or three changes that will have the most immediate impact. You'll see something different within the first two weeks.
Ongoing embedded work
One to three days per week, working as part of your team. I attend the meetings that matter, review the work, make the calls that need senior judgment, and develop your designers' capability week by week. We check in monthly on what's working and what's next.
Transition and handover
Every engagement ends with a deliberate transition, either to a permanent hire I've helped you find, or to a team that has enough capability and process to continue without me. I don't optimise for long retainers. I optimise for outcomes.
engagement details

Not sure whether you need a fractional leader or something more contained? The Design Culture Audit is a good starting point - it gives us both a clear picture of what's needed before committing to a longer engagement.