for designers wanting to, or stepping into leadership

Design Leadership Coaching

1:1 coaching & workshops

Stop improvising your way through
design leadership.

You're good at design, I get that. But that's not why this role is hard. The frameworks I built, under real pressure, inside a regulated fintech, with no playbook, are the ones I now teach to first-time design leaders who are figuring it out as they go.
the problem

Most designers step into leadership by being the best designer in the room. Nobody teaches you how to run a design review that actually improves the work, how to talk to a CFO, or how to develop a junior without micromanaging them.

You're just expected to figure it out.

What the coaching covers

I work with designers who are in their first leadership role, or preparing for one, and need practical frameworks rather than inspiration. The operating system I teach isn't theoretical. It's what I built over 25 years leading design teams in complex environments, including building a brand new digital bank's design function entirely from scratch.

Because I have ADHD, I built these systems to be simple, human, and possible to follow under pressure. They work precisely because they weren't designed for an ideal world.

Each engagement is tailored to where you are. Whether you're six weeks in and overwhelmed, or six months in and still improvising - we start with your specific situation, not a generic curriculum.

Topics we work through
  • The first 90 days as a design leader — what to do and what to hold off
  • Running design reviews that actually improve the work
  • Building a team culture from scratch — or inheriting one
  • Communicating with engineering, product, and senior stakeholders
  • Developing your designers without micromanaging them
  • Hiring your first designer — what to look for, how to assess
  • Building your own point of view as a design leader
Topics we work through

1:1 Coaching

Focused coaching for your specific situation

Six sessions over three months, each one tailored to where you are right now. Between sessions, you get written notes, frameworks to apply, and a direct line for questions that can't wait until next time.
  • 6 × 60-minute sessions via video call
  • Session notes and frameworks after every call
  • Async support between sessions
  • Practical homework you can apply immediately
Your investment
€250 per session
book a session

Design Lead Workshop

The Design Leader's Operating System

A half-day workshop, delivered remotely to a small cohort of 8–15 designers, covering the practical operating system for your first leadership role. Frameworks, tools, and honest conversation. No theory for its own sake.
  • Half-day session (4 hours) via video
  • Cohort of 8–15 participants
  • All frameworks and templates included
  • 30-day follow-up Q&A session
Your investment
€200 per person
join the waitlist
who this is for

Still not sure? Book a single session. We'll spend 60 minutes on your most pressing problem right now. You'll leave with something you can use immediately - and we can take it from there if it feels right.